|
|
|
|
|
Ethnic Sales & Marketing
|
|
|
|
Suppliers increasingly understand the financial significance of the business sector
owned by people of non-British ethnic origin.
|
|
|
|
This provides a lucrative, relatively untapped, market for suppliers who are able
to access this sector.
|
|
|
|
The biggest hurdle is cultural and linguistic sensitivity. To succeed in this market,
one must use marketing strategies that embody the cultural values, beliefs, and
norms of the ethnic audience that are being targeted.
|
|
|
|
More than 5% of the UK population have an ethnicity other than black or white. Of
this 5%, more than 75% are from South Asia - mainly India, Pakistan and Bangladesh.
|
|
|
|
CNG's Ethnic Sales & Marketing skills can help you tap into this market.
|
|
|
|
|
|
|
|
We understand ethnically owned businesses and their mindset. We can help you develop
the most appropriate marketing strategies. We understand the importance of valuing
the uniqueness of each customer group that you might want to target. We can help
you develop relationships with whole communities of people rather than just the
odd customer.
|
|
|
|
We speak all South Asian languages - a key requirement for making customers feel
comfortable. It is only when customers are comfortable speaking to a supplier who
they feel understands their beliefs that you have the basic building block - respect
- upon which can educate them about your product and sell it to them.
|
|
|
|
We currently provide products and services to 3,000 predominantly South Asian businesses
and we have reach into many more.
|
|
|
|
|
Our bespoke solutions include:
|
|
|
|
Prospecting potential customers
|
|
|
Handling pre-sales enquiries
|
|
|
Making appointments for sales people or transferring calls directly to sales people
to close a sale
|
|
|
A full telesales service
|
|
|
After-sales support services
|
|
|
Consulting services to plan an effective campaign
|
|
|
|
|
Depending on who and what you are promoting, you may wish to have evening and weekend
sales campaigns. We can provide all our solutions on a 24/7 basis to all time zones.
|
|
|
|
We can provide service for a limited period for a specific campaign or we can provide
permanent facilities to service your growing ethnic customer base.
|
|
|
|
For further information about our various Outsourcing Solutions, or how we can provide
a trial of our services, please call us on +44 (0) 1904 692 447.
|
|
|
|
|
|
|
|
|
|